Shanghai is a major center for the modern consumer goods industry, with a focus on:
- Investment Advantages: Shanghai offers a favorable environment for modern consumer goods companies, with:
- International Consumption Center: A strong consumer market.
- Flourishing Emerging Business: A focus on developing new business models and concepts.
- Leading First-store Economy: A commitment to attracting new brands and products.
- Convivial Shopping Festival: A major shopping event.
- Vibrant Night-time Economy: A thriving night-time economy.
- Industry Support: The Shanghai government is committed to supporting the modern consumer goods industry, with initiatives such as:
- The Measures on Boosting Consumer Confidence and Demands: A plan to stimulate consumer spending.
- The Shanghai International Fashion Consumer Goods Fair (SIF): A major industry event.
- Industry Associations: The Shanghai E-Commerce Association (SECA), Shanghai Cross-Border E-Commerce Association (SCEA), Shanghai Chain Enterprise Association, Shanghai Commerce Enterprise Management Association, Shanghai Light Industry Association (SLIA), and other